A Style Guide is just that, a guide. It's a tool designed to ensure that your Brand ID is always presented consistently, and always used to its greatest effect. However, a successful Brand ID should always be evolving… and always capturing the Zeitgeist of the time.

Use this Style Guide in the spirit is has been intended. And as your needs—and your vision of Urban Underdogs—evolve, feel free to explore new, different, and better ways to express your Brand ID.

As much as experimentation with your Brand ID is encouraged, any deviation from this Style Guide without first incorporating those changes into this guide is highly discouraged.

For the reasons mentioned, the Urban Underdogs Style Guide exists as a webpage, so that everyone who needs to apply the Urban Underdogs Style Guide, has access to this most recent and up-to-date version.

Bookmark for easy access.